Autumn seminar: Gathering, visualizing and leading with (user) data in Tampere 28.10.2015.

28.10.2015 12:00
28.10.2015 16:00

Location: Kalevantie 5, University of Tampere, Linna building, K103.

Seminar sponsored by Futurice.

Seminar presentations available for members here:

Today, various options for sensor data and digital data logging offer an easy way to collect huge amounts of data from product/service users and their environment. But what data is worth collecting? How should data be visualized so that they are clear and understandable? And what kinds of design or strategic decisions can we really make based on collected (user) data? Welcome to join the discussion when experts from industry share their views and experiences from gathering, visualizing and leading with data!

--- Schedule ---

12:00 Welcome by Jari Varsaluoma, TUT. SIGCHI Finland introduction by Thomas Olsson, TUT.

12:10 Student competition winners and presentation of the best works (sponsored by Reaktor).

12:30 "Gapminder Vizabi: a framework for maintainable data presentations and explorations"
by Angie Skazka, Visualization developer, Gapminder Foundation.

12:40 "Analytics vs. traditional user research, why do you need both?"
by Heli Ihamäki, Design Director, Futurice.

13:00 "Designing information visualizations to support decision making"
by Mikko Pajulahti, Business Analytics Consultant, Solita.

13:30 ”Using environmental and industrial measurements to support decision making – Examples of Vaisala’s decision support systems targeted for professional users”
by Sauli Laitinen, Design Manager, Vaisala.

14:00 Demo session & coffee. Demos by Surveypal, University of Tampere, Gapminder Foundation and EVRY.

14:50 "Estimating user product quality level for optimal product launch timing in product development."
by Petri Takala, Principal Consultant, Gofore.

15:20 "Making a difference through data with true customer value"
by Olli-Pekka Saksa, Business Director, Futurice.

15:50 Wrap-up

16:00 Closing the seminar

The seminar is completely free, but please register from the link below so that we can arrange coffee service.

Registration is closed.

Introduction of our speakers:

Angie Skazka, Gapminder Foundation. Angie is a Visualization developer at Gapminder Foundation. He will give an overview of how they improve their visualisation tools for teaching facts about the world. The presentation will feature some technical details and hints about how data journalists and developers will be able to use these visualisation tools as well.

Heli Ihamäki, Futurice. Heli is a Design Director at Futurice. She believes that the key to exceptional UX is to combine user, business and technology understanding & data. In her work she enjoys working in close co-operation with the customers, other designers & developers in order to find a problem worth solving, to figure out the concept that will solve the problem and to define efficient and delightful interactions. She also works to develop Futurice's own and clients' UX processes.

Mikko Pajulahti, Solita. Mikko is a Business Analytics Consultant with a background in marketing and user experience design. Currently making information beautiful at Solita.

Sauli Laitinen, Vaisala. Sauli is a Design Manager in Vaisala's UX team. The UX team is responsible for the concept creation, interaction design, visual appearance design and customer documentation activities at Vaisala. The team participates in the development of both hardware and software products and gets involved also in other types of offering development activities, such as service design, when the opportunities arise. Sauli has a master's degree in psychology. Due to his background he is especially interested in applying and developing the user-centered design methods to support the daily product development work.

Petri Takala, Gofore. Petri is currently acting as a lead consultant in management analytics (data warehousing, data modeling and data science services) in Gofore. Previously he has worked in R&D and Product management on operations development roles. Petri is specialized in using data and analytics to help management decision making from the top management to R&D operations.

Olli-Pekka Saksa, Futurice. Olli-Pekka is a business director at Futurice working with an awesome team of developers, designers, business consultants and smart clients to build better digital businesses across industries.


Right before the autumn seminar, SIGCHI Finland members are welcome to join the autumn meeting.
Time: 10:00-11:00
Place: University of Tampere, SIMSPACE (Pinni B2031), Kanslerinrinne 1, Tampere


In case you need to cancel your participation or have any questions about the seminar, please contact Jari Varsaluoma,

Welcome to the seminar!